Creating cognitive bias enables printers to inject themselves earlier into the sales process to influence potential customers by positioning their brand as the one the customer chooses over the competition. There are some simple ways to achieve this.

Printing companies, like any other businesses, need to embrace marketing for several important reasons…

LinkedIn has surged ahead by an additional 60 million users in the past year, setting the stage to surpass a billion users by 2025. For printers, leveraging and expanding their presence on this platform is crucial for a simple reason—it's where your customers reside.

I came across this article I wrote over 15 years ago, and as much as things have changed in that time, particularly the explosion of digital marketing, so much remains true today. My takeaway is don’t ignore the fundamentals of sales and marketing.

If you are not fully utilizing LinkedIn to increase the effectiveness of your sales efforts, here are just a few reasons why you should. Using LinkedIn is easy and effective.